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Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas

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This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and how to categorize your … Continue reading

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5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment

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Shopping cart abandonment remains a significant cause of heartburn for just about every online business — from the smallest storefront to the largest mega-retailer. In fact, an average of 68% of all online shopping carts are abandoned. Why do shoppers fail to complete a transaction? There are several causes, including cost, security and the website … Continue reading

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How to Evaluate Your Ecommerce Needs: A Breakdown of Benefits for Licensed and SaaS Solutions

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As the chief executive of an ecommerce agency, Indaba Group, I am often asked by partners, employees, prospects and customers to provide insight on the ecommerce landscape and what trends I see shaping the industry. One of the current “hot topics” is the question of whether successful online merchants should opt for a licensed or … Continue reading

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Faces of Point2 – Daniel Czank

Daniel CzankTitle: Programmer Start Date: June 2014 Daniel Czank (with a silent “C”) is a programmer for one of our Yardi projects and would almost be considered a newbie if there hadn’t been so many hired after him. When asked if he goes by Daniel or something else, he said “Daniel, Dan, Danny…I’m okay with any […] Continue reading

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Top Ecommerce News You Need to Know; Highlights from the FCC, Target, Nordstrom

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Happy Friday, everyone. For the past two days, #TheDress has sparked an interesting and unexpected debate over whether it is gold and white or black and blue. It’s a question that has divided the internet and emphasizes the importance of using high-quality product imagery when selling items online. Of course, the virality of the issue … Continue reading

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How Big Data Affects Email Marketing –– And How Your Brand Can Capitalize on the Trend

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Consumers are using their phone to check email on a nearly 24-hour cycle. While this certainly gives your brand the opportunity to reach the customer at any point in time, it also presents one major hurdle: standing out. Per a Forrester study published at the end of 2013, consumers were more than twice as likely … Continue reading

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Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea

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This is the seventh installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and how to identify your … Continue reading

The post Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea appeared first on The Bigcommerce Blog.

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Top Home Buyer FAQs

home buyer faqsAre you looking for ways to be more helpful to online consumers? These are some of the most frequently asked questions by homebuyers – questions that people in your area are searching right now! Add these FAQs to the buyer resource page on your real estate website to help prospects and leads who are looking […] Continue reading

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Top Home Buyer FAQs

home buyer faqsAre you looking for ways to be more helpful to online consumers? These are some of the most frequently asked questions by homebuyers – questions that people in your area are searching right now! Add these FAQs to the buyer resource page on your real estate website to help prospects and leads who are looking […] Continue reading

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