Determining the right channel mix is not an issue unique to the startup or small business community. In 2015, several of the world’s largest luxury brands finally decided to open owned and operated online storefronts –– an about-face after previously attempting to increase sales exclusively through brick-and-mortar channel placement only. That exclusive brick-and-mortar strategy didn’t work, not even for the Chanels of the world.
Increasingly, the retail industry is seeing the most successful businesses among them gain an advantage through pursuing intelligent, channel-agnostic strategies. This is why Warby Parker, BirchBox, Nasty Gal and even Amazon itself have all opened brick-and-mortar shops to complement their once online-only operations. This is how the most successful retailers grow brand awareness, loyalty and revenue: be everywhere, anywhere new and returning customers are willing to shop.
Today’s customers have new and distinct preferences about where, when and how they purchase.
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Today’s customers have new and distinct preferences about where, when and how they purchase. In fact, when it comes to the digital channel, 44% of consumers begin their product search on Amazon. This makes Amazon one of the most important channels for companies seeking significant revenue growth from product discovery and new customers. After all, not everyone is an Amazon fan, but if you aren’t on this marketplace, you are losing out on nearly half of all online product searches –– and in most cases, those searches and sales are probably going to competitors or resellers of your products.
To help retailers solve for this, today we are announcing the first-of-its-kind release of our Amazon Sellers’ Solution Provider Directory. Produced by Bigcommerce and the founders of the Prosper Show, James Thomson and Joseph Hansen, the Amazon Sellers’ Solution Provider Directory has been a year in the making. Within, you’ll find more than 230 companies offering some of the most successful solutions available to alleviate pain points associated with selling on Amazon.
This directory is intended to help all retailers solve for the Rubik’s cube that is Amazon.
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These are the solutions used by the highest-selling companies incorporating Amazon as part of their channel strategy. Each of these solutions will save you time, optimize your operations and ultimately work to increase revenue made from the Amazon marketplace. The directory is organized by vendor category to help you easily find the software and tools most relevant to your business. In each section you will find tips concerning when your company should begin to engage with these solutions as well as a few key issues to consider.
This directory is intended to help all retailers solve for the Rubik’s cube that is the Amazon marketplace. We are here to demystify it, allowing you to use Amazon as a weapon in your distribution and revenue growth arsenal –– rather than viewing the marketplace as competition. Eliminating the steep learning curve associated with Amazon selling success will enable you to grow your sales and prepare your business for the future of commerce.
The post Introducing the First-ever Amazon Sellers’ Solution Provider Directory to Efficiently Increase Your Business’s Marketplace ROI appeared first on The Bigcommerce Blog.
