A New Technique for Capturing the Attention of Business Leaders

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During the past 25 years I have worked with some of the most analytical people in the world: tax auditors, engineers, polymer chemists, actuaries, and rocket scientists just to name a few.

In my effort to help these fine folks make the journey from caution to creativity, I’ve developed quite a number of non-traditional learning strategies — most of which have worked well enough to get me invited to work with some extraordinary organizations.

Not a single one of the methods I used had anything to do with the bathroom. At least not until one fateful day at GE, when I found myself teaching Innovation and Business Growth to an amphitheater full of GE’s “best and brightest” — all of whom would be listening, the next day, to the iconic Jack Welsh, standing on the very same stage that I was standing on today.