This post originally appeared on the Baymard Institute blog. In both the Baymard Institute’s qualitative and quantitative ecommerce tests, findings show that online shoppers expect customer ratings sorting to function differently from how it’s currently implemented on 86% of major ecommerce sites. This mismatch was observed to cause great user frustration and curtailed the subjects’ … Continue reading

The post On-Site Product Filtering: The Science Behind Why Your Customer Review Sorting is Confusing Customers appeared first on The Bigcommerce Blog.

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Determining the right channel mix is not an issue unique to the startup or small business community. In 2015, several of the world’s largest luxury brands finally decided to open owned and operated online storefronts –– an about-face after previously attempting to increase sales exclusively through brick-and-mortar channel placement only. That exclusive brick-and-mortar strategy didn’t … Continue reading

The post Introducing the First-ever Amazon Sellers’ Solution Provider Directory to Efficiently Increase Your Business’s Marketplace ROI appeared first on The Bigcommerce Blog.

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Strategic, high-quality photography is important to every brand. After all, 67% of consumers say the quality of a product or branded photo is “very important” in selecting and purchasing an item. This is especially true for online retailers, for which product photography serves as one of the only visual touchpoints on a potential customer’s buyer … Continue reading

The post The How, When and Why to Producing Original Photography for your Ecommerce Brand appeared first on The Bigcommerce Blog.

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2015 was a great year for Point2 Homes! Our listings portal attracted a record traffic … Continue reading →

2015 was a great year for Point2 Homes! Our listings portal attracted a record traffic … Continue reading →

If you’re a content team of one, it can certainly be tough to manage everything. From staying on top of best practices, to being ready to newsjack the latest trending article, you need to always be ideating and responsive to what’s going on in the world –– outside of your individual industry. Here are nine … Continue reading

The post 9 Tips to Efficiently Run an Ecommerce Content Team of One appeared first on The Bigcommerce Blog.

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On January 17, 2016, the U.S. Postal Service® will change many of its service offerings and prices. UPS® and FedEx® also raised rates on December 28, 2015 and January 4, 2016, respectively. This means that online retailers are going to feel the effects of these changes regardless of the shipping carrier they use. The USPS … Continue reading

The post Everything Online Businesses Need to Know About the 2016 USPS Postage Price Change appeared first on The Bigcommerce Blog.

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There is no doubt that in 2016, the most successful brands will be omnichannel in nature. This means that they will be selling anywhere the customer is potentially looking, i.e. online marketplaces, their owned and operated website, physical stores, social media and even TV. Yet, as brands look to expand to additional distribution channels to … Continue reading

The post Increasing Sales Beyond Your Site: Channel-Specific Distribution Strategies appeared first on The Bigcommerce Blog.

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You can build a great business, but without great employees, you’re not going to grow. In fact, many of the world’s most renowned entrepreneurs cite hiring and retaining stellar employees as the key to their business’ success. But how do you make sure your A team sticks around in 2016 (and beyond)? Here are some … Continue reading

The post How to Motivate Your Employees for the Year Ahead appeared first on The Bigcommerce Blog.

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The new year is here, and it’s a natural time for us to reflect on the past year, take some much needed time to recharge and get ready to hit the ground running in 2016. Since code freeze in mid-November, the Bigcommerce Product and Engineering teams in particular have been reflecting on what we accomplished … Continue reading

The post Bigcommerce in 2016: Positioning Retailers for Success and Innovation appeared first on The Bigcommerce Blog.

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