What makes one real estate agent a better fit for your family or property than another? With so many agents and brokers out there, it can be hard to decide whom to work with. Today we’ve put together some tips that will help buyers and sellers find their perfect match. We always recommend that consumers […] Continue reading
Category Archives: Marketing
Blog Best Practices for Ecommerce Inbound Marketing

Blogging is a valuable tool for anyone online. But, it can also be a huge time suck if you don’t do it strategically. Here are some areas to focus on when blogging for your ecommerce business to increase awareness, customer loyalty and, of course, revenue. Educate & Entertain Create content that will attract your target … Continue reading
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Blog Best Practices for Ecommerce Inbound Marketing

Blogging is a valuable tool for anyone online. But, it can also be a huge time suck if you don’t do it strategically. Here are some areas to focus on when blogging for your ecommerce business to increase awareness, customer loyalty and, of course, revenue. Educate & Entertain Create content that will attract your target … Continue reading
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What Do Real Estate Agents Do?
If you’re a real estate agent, chances are that you have probably had to defend your commission once or twice. Maybe you’ve had a client who thinks “you just put a sign in the ground and collect the money.” Or that all you do is drive people around in your car. Here at Point2, we […] Continue reading
Conversion Rate Optimization: How to Re-target and Re-engage Lost Conversions

This is the third post in our #SellMore series titled Conversion Rate Optimization. Thus far, we’ve explained why conversion rate is important for ecommerce success as well as how to uncover and optimize your conversion funnel. This week, we’ll be helping you re-target those customers who fell out of your conversion funnel, all in an … Continue reading
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How to Create a Captivating Brand Style; Lessons from Anthropologie, Vans, Aesop

Successful brands of today have their own unique styles. They have formed a following and built recognition based on an excellent product, paired with a smart marketing strategy. This strategy includes a visual personality and captivating style that’s been targeted at a specific audience. In this blog post, we look at examples of companies that … Continue reading
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4 Tips for GREAT Real Estate Ads
Do you ever place classified ads for your listings in print or online? Classified ads can help you target a specific audience (readers of your local paper, for instance). Another benefit is that people who take the time to read the ads are usually actually looking for something, so you know you’re reaching interested prospects. […] Continue reading
Introducing Bigcommerce Insights: Access to Actionable Ecommerce Analytics for All Online Merchants

For many merchants, running an online store can be a complicated balance of priorities, with daily tasks ranging from product sourcing and customer management to marketing and operations. Often lost in that shuffle is one of the most important activities a merchant can do to grow their business — stepping back and looking at what … Continue reading
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How to Create and Use Original Content to Drive Ecommerce Traffic

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow to optimizing every page for conversion via A/B testing, there’s a lot to do to reap the benefits of all the internet has to offer including … Continue reading
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Proven Techniques for Ecommerce Success in 2015 and Beyond

Online shopping has transformed the way consumers research, compare and purchase everything from crackers to computers and flat-screen TVs. As online transactions hit their 20-year milestone, Bigcommerce predicts worldwide B2C ecommerce revenues will reach $2 trillion in 2015. But with the added volume and increasingly savvy buyers comes increased competition — achieving ecommerce success isn’t as … Continue reading
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