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Top Ecommerce News You Need to Know; Highlights from Angie’s List, Mobilegeddon, Cybersecurity

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Happy Friday, everyone! Seasonal changes are right around the corner and it’s about time to begin shifting your customer messaging and your available products to cater to the new climate. While you’ve likely been strategizing marketing and merchandising for your brand, the rest of the ecommerce industry hasn’t slowed down –– and we’ve gathered this … Continue reading

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An Ecommerce Marketer’s Quick Start Guide to Promoting Social Posts

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Your ecommerce brand is probably no stranger to using Google’s AdWords to drive people who are ready to buy to your site. But, wouldn’t it be great if you reached people who weren’t ready to buy yet, and captured their information? Now, you can build a pipeline of people and influence their decision using lead … Continue reading

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5 Canadian Real Estate Market Trends

Canadian real estate market trendsCan you believe it’s almost May? Now that we’re well into the spring selling season, let’s take a look at Canadian real estate market trends so far in 2015. We found five interesting tidbits that will give you something to talk about with your clients, your colleagues and, of course, your family members. (Are your […] Continue reading

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5 Need-to-Know Ecommerce Redesign Best Practices

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At the point you feel like you are due for a redesign, its probably a little too late. The most successful online stores are in a constant state of change, ever-evolving toward future goals. This means preparing for the mobile-local change long before Google’s algorithm forced you to. It means becoming a social-first brand that … Continue reading

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How to Add Shadows to Product Images to Increase Sales

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Simple, subtle detail like the skilled use of shadows can elevate your product images from amateur to professional. If you spend time on your product photography and the post-production process, your customers will feel more comfortable spending their time and money with you. It doesn’t take a big budget or massive team to create professional … Continue reading

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Mobile-Ready Means More Than Responsive Site Design –– How to Edit Your Social Activity to Cater to a Mobile Audience

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A July 2014 study found that mobile adoption rates across the Internet Retailer Mobile 500 were as follows: 59% of businesses use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence and just 9% were responsive. In all, that was less than 50 of the top 500 retailers using responsive, and that … Continue reading

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Bite-Sized Best Practices: Ecommerce Keyword Fundamentals That Increase SEO

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The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow to optimizing every page for conversion via A/B testing, there’s a lot to do to reap the benefits of all the internet has to offer including … Continue reading

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